L’Oreal, the Parisian beauty products company, contacted me a few weeks ago and asked me to help them promote their new Your Style Your Studio website. It’s a super cool concept and is basically a street-style website for hair. It’s similar to Chictopia in the sense that users are able to upload photos of themselves and their friends. Visitors to the site can search through the photos by specifying colors, lengths, and cuts to see the wide variety of looks hosted on the site.
I am asked to promote a lot of different brands, but I only choose to partner with brands that align with my values as a blogger and as a person. My whole mission with Chicago Street Style is to promote individuality, so it’s quite inspiring to me to see a giant corporation like L’Oreal create a website that is designed to encourage expressions of individual beauty, entirely based on user-generated content.
To win this giant prize package of SIX L’Oreal products and a super chic Marc by Marc Jacobs purse (with detachable strap to convert into a clutch) all you have to do is:
- “Like” us on Facebook by visiting our Facebook Page
- Write on our wall and tell us what your favorite hairstyle is! It can be your own hairstyle, a celebrity’s or a friend’s. Two to three sentences will suffice.
That’s it! The competition will run until Friday, October 14th. Best of luck! And in the meantime, make sure to upload some cool photos of your hairstyle to L’Oreal’s Your Style Your Studio website!
For years I’ve admired candid streetstyle photography and consider it the highest level of the art form. The stakes are obviously much higher because there’s the risk of missing the shot. With posed photography, unless you’re a complete amateur it’s nearly impossible to mess up the photo if you understand the fundamentals of lighting and composition.
Check this photo out on True Religion’s new Tumblr, Unstitched.
I was one of six fashion bloggers chosen to participate in a collaboration with Milk Studios and True Religion during New York Fashion Week. In return for my work I was given backstage passes to all the runway shows at Milk Studios as part of their Made Fashion Week. This project was even featured in Women’s Wear Daily on Wednesday, September 7. Read the article here.
For those of you who’ve never been to NYFW, not all of the shows are at the Lincoln Center tents, often referred to as Mercedes-Benz Fashion Week. The time slots there are prohibitively expensive for smaller or up-and-coming designers, and even a lot of established brands choose to show in alternate venues around the city. New York Fashion Week is really just a seven week long fashion festival with thousands of parties, runway shows, and presentations scattered across the city.
Made Fashion Week supports New York’s best independent designers by providing the venue, hair & make-up, and runway production to a select group of designers free of charge, who are awarded those slots on the strength of their designs. Competition is fierce as showing at Milk Studios during NYFW is widely seen as the launching pad for a critically-acclaimed design collection. Don’t believe me? Just ask Proenza Schouler, Rodarte, Joseph Altuzarra, Alexander Wang, all of whom showed there at the beginning of their careers. You get the point.
