L’Oreal, the Parisian beauty products company, contacted me a few weeks ago and asked me to help them promote their new Your Style Your Studio website. It’s a super cool concept and is basically a street-style website for hair. It’s similar to Chictopia in the sense that users are able to upload photos of themselves and their friends. Visitors to the site can search through the photos by specifying colors, lengths, and cuts to see the wide variety of looks hosted on the site.

I am asked to promote a lot of different brands, but I only choose to partner with brands that align with my values as a blogger and as a person. My whole mission with Chicago Street Style is to promote individuality, so it’s quite inspiring to me to see a giant corporation like L’Oreal create a website that is designed to encourage expressions of individual beauty, entirely based on user-generated content.

To win this giant prize package of SIX L’Oreal products and a super chic Marc by Marc Jacobs purse (with detachable strap to convert into a clutch) all you have to do is:

1.  “Like” us on Facebook by visiting our Facebook Page
2.  Write on our wall and tell us what your favorite hairstyle is! It can be your own hairstyle, a celebrity’s or a friend’s. Two to three sentences will suffice.

That’s it! The competition will run until Friday, October 14th. Best of luck! And in the meantime, make sure to upload some cool photos of your hairstyle to L’Oreal’s Your Style Your Studio website!