Archive for February, 2014

After the Show

After the Show

February 25, 2014

Yes, it’s been a while.

 

I’ve been freelancing in the digital space for nearly four years. It’s hard to believe my blog is that old. As a newcomer to Chicago and a grad student with spare time over the summer of 2010, I started my blog to celebrate fashion while getting to know the Windy City. Within months it became a full-time job of its own. When I realized that I could be creative for a living it was an epiphany. A career as a creative had always seemed out of reach for me, like a dream. When companies began reaching out to me for social media projects, I realized I could leverage my blog into a professional career in advertising to make my dream come true. After all, being a professional fashion blogger, as glamorous as it is, was always just for fun. I never saw it as an end unto itself. Plus, full-time street style photography is a tough way to make a living. So I became a copywriter.

 

I’m extraordinarily lucky I was able to build a career in advertising based on the wonderful work I’ve done with all of my corporate partners. This year, I skipped New York Fashion Week to work on several agency projects as a freelancer. Thankfully, my decision paid off with a permanent job offer at Draftfcb a couple weeks ago. I’m excited to finally have an agency to call home, on a team I love, for a creative director who’s passionate about creating good digital work. It’s all the more thrilling to be part of an ongoing creative renaissance.

 

My blog has come full circle from a hobby to a job and back to a hobby once again. I wasn’t trained in advertising, and I didn’t go to portfolio school. All I did was create a blog and throw myself passionately into creating work. My photographs and blog posts got better over time. It took me almost four years to get to the point where a global ad agency would hire me full-time. Ira Glass was right.

 

 

So to anyone out there who wants to use social media to build a career as a creative, just get out there and do it!

Leopard Print is Always In

Leopard Print is Always In

February 3, 2014

Although it’s not like we ever had any doubts, now did we? I also firmly believe every woman needs the perfect pair of giant gold hoops and thigh high boots. Killer fashion staples if there ever were any, let me tell you…