Archive for August, 2011

ASOS Fall 2011 Private Preview

August 26, 2011  |  Special Features, Trends
accessories table

Yesterday I was invited to a secret preview of the ASOS Fall 2011 collection at the Hotel Sax. I felt a bit like a kid in a candy store with so many amazing pieces at ridiculously affordable price points. I couldn’t help but wonder if London is aware of Chicago’s infatuation with British style. Between the debut of TopShop in a couple weeks and the opening of AllSaints Spitalfields a month ago, the English are certainly aiming to establish their presence in the Windy City. ASOS is an online-only retailer based in the U.K., but their free shipping policies have earned them a solid customer base here in Chicago.

As a street-style photographer, it’s really exciting to see the famously trend-obsessed Brits influencing our style for the better. I have a feeling that the old stereotype of Chicago as a non-fashion city is fast fading. Tastemakers and financiers from across the Atlantic Ocean see Chicago as a rapidly developing fashion market.

Below are a few of my favorite pieces from the presentation.

silver heel
floral tavi-esque
three heels
leather jacket

Corri and Bridget Love Color! Do you?

August 25, 2011  |  Amy's Friends, Chicago Street Fashion, Chicago Street Style, Corporate Collaborations, Giveaway, Lincoln Park, Streetstyle
Corri
Corri McFadden

Bridget and Corri are members of The Style Tribe, Chicago’s most fashionable personal style blog collective. Both were excited to partner up with me to promote the relaunch of the color-obsessed brand Cheer.

Bridget
“I love wearing color because it creates emotion and ads excitement to something otherwise monotone. Color gives that something extra, it allows you to stand apart. I make the best of my wardrobe by playing with different color combinations.”
– Bridget White

I am going to be launching a few more giveaways with Cheer over the next few days. In order to enter, all you have to do is write on our Facebook page wall about why you love color. While you’re on Facebook, make sure you go like Strange Talk, the Australian indie rock band that’s helping Cheer relaunch. They are giving away all sorts of prizes through their YouTube video, which you can watch here.

*FTC Disclosure: This post was sponsored by Proctor & Gamble 

 

Amy on HiStyley!

August 25, 2011  |  Featured in the Media, Individuals, Los Angeles, Streetstyle
IMG_4251
EvaLotta Freden, the photographer behind Los Angeles’ best street-style blog HiStyley, was kind enough to photograph me outside of the Gap 1969 design headquarters on Pico Boulevard earlier this month. You can check out her post about me here on HiStyley. I’m horribly self-conscious about my appearance, which is why I run a street-style blog and not a personal style blog. Like many other women I am hyper-critical of my appearance. Posting photographs of myself is very scary for me, but I am lucky to have the encouragement of other fashion blogger friends. 
This fear of my own photographs is ironic because I am a champion of individuality. One of the main reasons I started my blog was to show that beauty comes in all forms not just the cookie-cutter forms dictated by the fashion advertisements and popular media. It’s one of the reasons I look for stylish outfits on people of all types and not just those on beautiful women like other street-style photographers. Perhaps self-acceptance is a message that I am promoting because I am trying to internalize it myself. Classic case of projection, as the Freudians would say.

See what happens when you major in Psychology?

*P.S. I know I already did a previous outfit post with this look, but my stylist wanted me to wear it to the Vogue presentation at the Gap 1969 design studio. This was this outfit’s first time to be worn to a special event. Plus I wanted to promote Eva and her blog HiStyley.

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