Yesterday I was invited to a secret preview of the ASOS Fall 2011 collection at the Hotel Sax. I felt a bit like a kid in a candy store with so many amazing pieces at ridiculously affordable price points. I couldn’t help but wonder if London is aware of Chicago’s infatuation with British style. Between the debut of TopShop in a couple weeks and the opening of AllSaints Spitalfields a month ago, the English are certainly aiming to establish their presence in the Windy City. ASOS is an online-only retailer based in the U.K., but their free shipping policies have earned them a solid customer base here in Chicago.

As a street-style photographer, it’s really exciting to see the famously trend-obsessed Brits influencing our style for the better. I have a feeling that the old stereotype of Chicago as a non-fashion city is fast fading. Tastemakers and financiers from across the Atlantic Ocean see Chicago as a rapidly developing fashion market.

Below are a few of my favorite pieces from the presentation.