Opening Scene
Lacey
SharaunIskra, Natazha, Jenna
Second Look: Iskra, Natazha, Jenna
Just Cavalli was a sweet and flirty presentation, with a few dramatic flourishes to add a much needed designer touch. I adore the jacket Sharaun is wearing in the photo above. Models bounced down the runway in rippling floral dresses, and marched down the stage in military inspired pieces that only Cavalli could make super girly. This was Roberto Cavalli toned down and diluted – exactly as a mass appeal brand should be. Every piece was both wearable and tailored with classic silhouettes.
Material Girl was far and away the most energetic, fun, and audience-pleasing presentation of the evening. The show opened with two small children re-enacting the eponymous Material Girl music video as it played behind them on the giant screen and blared from the speakers.
Material Girl Music Video Reenactment
I thought that using children as a representation of Madonna throughout her music videos was a clever play on the age difference between Madonna and the Material Girl intended consumer. Tweens, teenagers and young adults are the target market for the clothing line, and even a 29 year old would have been only four years old when the
Material Girl single dropped on January 30, 1985. I wasn’t even born yet!
Models came out during Material Girl
Rather than have models walk the runway like every other fashion show, the models performed a flawlessly choreographed street-inspired dance routine. The concept was fun and engaging, and the audience erupted with applause when the dancers appeared on stage.
Opening Poses for the Vogue Dance
Vogue!
Dancers Wore Headphones During Music
The Material Girl clothing line is a demonstration of Madonna’s ability to transcend boundaries of all kinds – she was the first female pop star, she broke new ground for female sexuality back in the 1980s, and now she’s capitalizing on her timeless appeal by creating a street-style inspired clothing line. Several pop stars (who shall remain nameless) have dyed their hair blond, gone pants-less, and painted themselves as sexual provacateurs – but there is, and will only be, one Madonna. Material Girl gives consumers the ability to buy into the image and lifestyle of the world’s greatest living pop star.
Sonia Rykiel Opening
Jordan
Greta
Machiko
Finley
Tennille
Tracy
Anna Marie
Toni
Sonia Rykiel’s Glamorama 2010 show opened with rotating disco balls and a French cover of my favorite Rolling Stones song,
Paint it Black. The presentation was playful, with smiling models walking down the runway with an oversized pompon ball attached to each headband. The girls smiled at each other as they crossed paths, the loose clothing rippling as they moved. The collection was full of neutrals tan, white and gray, although there was an occasional pop of red. Macy’s did an excellent job presenting Ms. Rykiel’s clothing as wearable, a difficult task considering even
Style.com noted the suits were much cut too large.
