Glamorama 2010 – Material Girl

I thought that using children as a representation of Madonna throughout her music videos was a clever play on the age difference between Madonna and the Material Girl intended consumer. Tweens, teenagers and young adults are the target market for the clothing line, and even a 29 year old would have been only four years old when the Material Girl single dropped on January 30, 1985. I wasn’t even born yet!

The Material Girl clothing line is a demonstration of Madonna’s ability to transcend boundaries of all kinds – she was the first female pop star, she broke new ground for female sexuality back in the 1980s, and now she’s capitalizing on her timeless appeal by creating a street-style inspired clothing line. Several pop stars (who shall remain nameless) have dyed their hair blond, gone pants-less, and painted themselves as sexual provacateurs – but there is, and will only be, one Madonna. Material Girl gives consumers the ability to buy into the image and lifestyle of the world’s greatest living pop star.