Gap 1969 Fall 2011 Trend Presentation

vogue sign


Last Wednesday I was privileged to attend a fall trend presentation at Gap’s 1969 design studio, known as the Pico Creative Loft. The event was a collaboration between Vogue and the Gap, with the aim of bringing together the most influential bloggers from New York, Chicago, and Los Angeles for an exclusive sneak peek at the new design studio. Less than 15 people were invited, which made for an intimate setting in which we each had a chance to chat with creative director Rosella Giuliani and menswear director Jason Ferro. Vogue director Anne Vincent narrated the modeling presentation, which was centered around Fall 2011 trends.


rosella explaining
GAP creative director Rosella Giuliani with Vogue’s Anne Vincent

This fall, Gap’s premium denim lifestyle brand 1969 focused on jewel tone corduroys, cropped leather jackets, and stretch fits.
Both of the men above are wearing denim chambray shirts. The white shirt feels lovely, soft but structured – without the wrinkle of a linen fabric.


The green anorak coat is sure to be popular here in Chicago. It features a removable lining, which is perfect for layering as the weather changes. I ordered the wine jewel toned corduroys on the model wearing the navy toggle coat. It’s the perfect way to add a pop of color while staying within the fall color palette.

crowd smiling


All men are cuffing their pants these days, everything from khakis to blue jeans. Gap made sure their presentation was on trend!


I loved the bomber jackets they showed for men. I hope to photograph a lot of those on Chicago’s streets in the months to come.



I found the metallic snakeskin pant to be especially intriguing, as there is just a hint of sheen. The pant perfectly toes the line of edgy cool, without venturing into Jersey Shore territory.




This leather bomber jacket for women features this amazing wire ruffle, which allows women to add flair or keep it flat, depending on their mood. I love when clothing has the ability to change shape. It’s like conceptual fashion for the mainstream American.


  1. love the last jacket with the ruffles!!! Gap is one of my alltime favorite brands, when i go to the states I always make sure to stop by Gap and I know I'll find some terrific basics for my wardrobe!

  2. I am drooling. Heaven!

    The Bombshell Manifesto

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