Sportmax’s presentation at Glamorama 2010 was very frustrating. Photographers were not allowed to use flashes and the lighting provided for this show was very poor. It was very difficult to see the clothing under the low light. In retrospect, I think that the darkness that shrouded the collection was meant to further emphasize the funereal nature of the collection. The presentation itself was depressing as it followed the jovial and colorful Jean Paul Gaultier collection, which is a hard act to follow. However, I did love the last look – a blue sequin dress on Yuliya.

Tommy Hilfiger was the first designer to present a collection at Glamorama 2010. According to Style.com, the title of this collection is “Preppy with a Pop.” I loved the visual effects, with multicolored leaves expanding and contracting in fractal-like designs. The clothing was timeless autumnal American sportswear, with several twists like over the knee duck boots as seen on Yuliya. The styling was toned down at Glamorama 2010, compared to the Hilfiger’s show in February at Bryant Park. This presentation was far more wearable – exactly what Macy’s consumers are looking for.