Sportmax’s presentation at Glamorama 2010 was very frustrating. Photographers were not allowed to use flashes and the lighting provided for this show was very poor. It was very difficult to see the clothing under the low light. In retrospect, I think that the darkness that shrouded the collection was meant to further emphasize the funereal nature of the collection. The presentation itself was depressing as it followed the jovial and colorful Jean Paul Gaultier collection, which is a hard act to follow. However, I did love the last look – a blue sequin dress on Yuliya.