Last Wednesday I was privileged to attend a fall trend presentation at Gap’s 1969 design studio, known as the Pico Creative Loft. The event was a collaboration between Vogue and the Gap, with the aim of bringing together the most influential bloggers from New York, Chicago, and Los Angeles for an exclusive sneak peek at the new design studio. Less than 15 people were invited, which made for an intimate setting in which we each had a chance to chat with creative director Rosella Giuliani and menswear director Jason Ferro. Vogue director Anne Vincent narrated the modeling presentation, which was centered around Fall 2011 trends.
This leather bomber jacket for women features this amazing wire ruffle, which allows women to add flair or keep it flat, depending on their mood. I love when clothing has the ability to change shape. It’s like conceptual fashion for the mainstream American.
Yesterday morning, I was privileged to receive a tour of the Gap 1969 denim design headquarters in Los Angeles, California. I plan to do more posts about this really cool experience in the days to come, but for now here are photos of the studio’s street-style moodboard for the Gap 1969 Fall 2011 denim collection. As a street-style photographer, this of course was my favorite feature of the studio. I find it incredibly cool that a major apparel company like Gap uses street-style images as a primary source of inspiration.
See if you can identify which photographer took each shot and if you recognize the fashion icons.
