Glamorama 2010 – Philosophy

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Opening Scene 

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Opening Scene Close Up

Yuliya
Yuliya

Like the Sportmax show, Philosophy‘s presentation was depressing – and not in that avant garde ironic sort of way way. The colors were too dark and the lighting too low. Perhaps I am too energetic and positive of a person, but I think fashion shows should excite the viewers – not make them want to break down into tears. The combined effect of the music, lighting and clothing was to cast a storm cloud over the audience, who seemed distressed to see such a solemn presentation. GLAMORAMA itself was full of life, color and energy, and the emotions expressed by Philosophy simply brought the high flying mood to a screeching halt. The pieces themselves are excellent for fall dinner parties, but in the context of the entire theatrical event, the collection seemed to fall flat.

Glamorama 2010 – Just Cavalli

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Opening Scene

Lacey
Lacey
Sharaun
Sharaun

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Iskra, Natazha, Jenna
Iskra Natazha Jenna
Second Look: Iskra, Natazha, Jenna

Just Cavalli was a sweet and flirty presentation, with a few dramatic flourishes to add a much needed designer touch. I adore the jacket Sharaun is wearing in the photo above. Models bounced down the runway in rippling floral dresses, and marched down the stage in military inspired pieces that only Cavalli could make super girly. This was Roberto Cavalli toned down and diluted – exactly as a mass appeal brand should be. Every piece was both wearable and tailored with classic silhouettes.

Glamorama 2010 – Material Girl

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Material Girl was far and away the most energetic, fun, and audience-pleasing presentation of the evening. The show opened with two small children re-enacting the eponymous Material Girl music video as it played behind them on the giant screen and blared from the speakers.

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Material Girl Music Video Reenactment

I thought that using children as a representation of Madonna throughout her music videos was a clever play on the age difference between Madonna and the Material Girl intended consumer. Tweens, teenagers and young adults are the target market for the clothing line, and even a 29 year old would have been only four years old when the Material Girl single dropped on January 30, 1985. I wasn’t even born yet!

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Models came out during Material Girl
Rather than have models walk the runway like every other fashion show, the models performed a flawlessly choreographed street-inspired dance routine. The concept was fun and engaging, and the audience erupted with applause when the dancers appeared on stage.

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Opening Poses for the Vogue Dance

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Vogue!

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Dancers Wore Headphones During Music

The Material Girl clothing line is a demonstration of Madonna’s ability to transcend boundaries of all kinds – she was the first female pop star, she broke new ground for female sexuality back in the 1980s, and now she’s capitalizing on her timeless appeal by creating a street-style inspired clothing line. Several pop stars (who shall remain nameless) have dyed their hair blond, gone pants-less, and painted themselves as sexual provacateurs – but there is, and will only be, one Madonna. Material Girl gives consumers the ability to buy into the image and lifestyle of the world’s greatest living pop star.