Nicole Richie x Macy’s Impulse Launching!

September 11, 2012  |  Corporate Collaborations, Feature

Come shop Nicole Richie’s new limited-edition collection for Macy’s Impulse with me at the Macy’s on State Street. I’m hosting a bash to celebrate Wednesday September 12 from 5:30 to 7:30 in the Impulse department. The party is public, but if you want to RSVP (but you don’t have to) then you can join the public Facebook event here. Don’t forget to bring your friends – there’ll be tons of sweets and free drinks!

Plus, check out these fun videos I made with Macys to show how I’d style one piece – the asymmetrical feather-print dress – for 5 different days of the week. I also wanted to show off the fantastic city itself, so I worked with the crew and Macy’s to create a story arc spanning five Chicago neighborhoods.

Day 1 – The Loop

Day 2 – Wicker Park

Day 3 – River North

Day 4 – North Side Neighborhood

Day 5 – Gold Coast


8 Comments


  1. ugh! i wish i didn`t have to go to a business meeting tomorrow! wahh. have a good time..i`ll be checking instagram to see all the fun i`m missing haha

  2. Great work, Amy! I’m so glad my students were able to hear your insight at DePaul.

    xxx
    William

  3. Awesome videos, Amy. What a great thing to be a part of! Can’t wait to see you tonight and check out the whole clothing line. 🙂

    xoxo,
    Karrin

  4. AH! I miss being in Chicago after watching these little clips!

  5. Congratulations, Amy! This is AMAZING! So happy for you. Swelling with pride for the Chicago blogosphere. Thanks for making us look good! 😉

  6. Had a great time at the Nicole Ritchie launch yesterday – it was awesome to meet you and I LOVED these videos!!! <3 C

  7. Great videos! Confession: I wasn’t inlove with the frocks in the pics — on Nicole — then I watched these videos and you looked so great in them (Love the styling!) that I’m totally going to be checking out the collection now. Wish work didn’t keep me from attending what I’m sure was a fun event!

  8. Thanks for posting Amy! It was lovely working with you. 🙂

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