October 16, 2011  |  Gold Coast, Individuals, Rush Street, Streetstyle

What I loved about Rachael was that she exuded this bad girl rocker-chick vibe while wearing the sweetest, most innocent day dress; complete with grosgrain ribbon tied into a bow. I often speak about this idea of “tension” within a look, and here is a perfect example. Something has to be a little off or a little tense to make a look fashionable since personal style is all about creating this certain sense of energy. That’s why even though someone might be wearing all designer clothes it falls flat, because style isn’t about swiping a credit card at Barneys. It’s about creating a look that captures and expresses the essence of that individual, which can just as easily be done with thrifted clothing as it can be with new.

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