Archive for August, 2010
Opening
Tommy Hilfiger was the first designer to present a collection at Glamorama 2010. According to Style.com, the title of this collection is “Preppy with a Pop.” I loved the visual effects, with multicolored leaves expanding and contracting in fractal-like designs. The clothing was timeless autumnal American sportswear, with several twists like over the knee duck boots as seen on Yuliya. The styling was toned down at Glamorama 2010, compared to the Hilfiger’s show in February at Bryant Park. This presentation was far more wearable – exactly what Macy’s consumers are looking for.
Amy: I have a quick question for you, I’m Amy Creyer from Chicago Street Style Scene. First of all, congratulations on your excellent earnings report.
Terry: Thank you.
Amy: I know in retail it’s been very difficult with the recession.
Terry: Thank you, thank you. Thank you for knowing that.
Amy: I just read your 10Q last night.
Terry: Oh ok, great!
Amy: My brother is an investment banker and he insisted I read it before meeting you. So I wanted to ask you how GLAMORAMA fits in with your market localization efforts, especially here in the Midwest.
Terry: It fits in very well, because we only do this size of an event in four cities in America. San Francisco, Los Angeles, Minneapolis and Chicago. We try to tailor this exactly to the Chicago consumer, and I hope that you’ll see tonight that there’s something on this runway for everyone. I mean it’s a very wide and broad selection, and it’s very wide and broad price points. So I think you’re going to see all of that tonight. That’s the big picture of this, the show.
If you go into our stores, any of our stores, you will find products for you. You’ll find products that are specifically for you. And you’ll find that what’s on State Street is even different from what you’ll find at Water Tower. What you find at Water Tower is different than what you’ll find at Northbrook. We’re really trying very hard to tailor the assortments to the specific customers living and shopping in each one of our stores. Now that’s something that I don’t think can be done by almost any national retailer. The specialty stores do that well, if they have one or two stores with buyers living in the market, but it’s very hard for big companies to do that, and I think that’s why we’re winning.
Amy: Absolutely. Thank you so much.
Terry: You’re welcome.
