I photographed 25 Chicago women for Dove’s new Facebook app The Great Style Effect, where you can learn how to get the stylish looks worn by girls on the street using Dove products. I loved working on this project because most imagery used by beauty companies promotes unrealistic body standards for women, which damages self-esteem. Obviously I’m biased in favor of street-style, but I truly think that fashion should use ‘real’ people (a.k.a. non-models) as often as possible. Why do you think blogs are so popular? If anything, we bridge the aspirational fantasy of style and beauty with the authenticity of real people. Go Dove!