The rumors are true: Taylor Momsen even showed up!
Drunk Mall was conceived of by five of the coolest underground fashion operations in Chicago: SisterMan, The Gaudy God, The Sometimes Store, Jenstyle, and Bummer Town. The idea was to combine the best of life as a teenage “mall rat” with the lubrication of PBR into an event hosted by Chicago’s greatest fashion personalities. And I must say; the event was a smashing success!
I arrived to watch the vendors prepare for debauchery and stayed until the party began to heat up, while Isa of Chicago Looks materialized later to capture the moments when Drunk Mall went from booze-soaked marketplace to underground fashion nightclub.
These photos, along with the next thirteen streetstyle photos, were taken at Drunk Mall 2010. The event was hosted by Happy Dog Gallery, located at 1542 North Milwaukee in Wicker Park.
It is worth mentioning that JJ & Erica Claire are the unofficial cover models for Drunk Mall 2010. The websites that picked up my review of Drunk Mall used the top photo to represent the event. Congrats on your singular style, both of you!
