Amy’s Friends | Amy Creyer's Chicago Street Style Fashion Blog

Bing! Pre-commercial Video

July 28, 2011 | Amy's Friends, Announcements, Corporate Collaborations

Jena and I [center] with our friends Nicole and Erin

In anticipation of next week’s release of the Bing commercial I made with my good friend Jena from ChiCityFashion, we both made mini-videos about our friends. Bing is promoting their new Facebook integration feature, which allows your friends’ Facebook likes to help you make decisions. Jena and I help each other make decisions all the time.

From fun decisions, like which Proenza Schouler shoes to buy, to more serious decisions about the direction of our blogs, Jena and I help each other decide all the time. I know that you and your friends help each other make decisions constantly too. Bing is harnessing that social capital to help you make better decisions when searching on the internet.

To watch my Bing ‘Share The Like’ video and to create your own, click here!

I had a lot of fun making this video although I wish I could have uploaded my own song. Copyright issues aside, Pretty Lights is obviously the soundtrack to my life!

JBrand Jeans x Amy Creyer Collaboration

July 25, 2011 | Amy's Friends, Chicago Street Fashion, Chicago Street Style, Corporate Collaborations, Individuals, Loop, Streetstyle

My close friend Sarah

Several months ago J Brand Jeans approached me about working with them to promote their new social media website, JWorld. I was more than happy to collaborate, as the jeans are beloved by fashion icons like January Jones and Anna Wintour. Most recently her royal highness the Duchess of Cambridge Catherine Middleton made waves in the media for her choice of the J Brand 811 mid-rise skinny leg during her recent North American tour. I still feel quite honored that J Brand hand-selected me to help promote their new initiative.

George

I was given quite a lot of freedom in creating my photos. The only requirement was that I produce street-style images of individuals in J Brand jeans. With the agency’s approval, I went above and beyond the guidelines by shooting at Chicago landmarks including the Bean (Millennium Park’s Cloud Gate), the Daley Plaza Picasso statue, and Wrigley Field.

Jon

J Brand Jeans was the first of many fashion companies to collaborate with Amy Creyer to communicate their brand to the Chicago market. To view her entire 15 image portfolio for the project, as well as additional advertising campaigns, click here to visit AmyCreyer.com

Oliver Peoples Hearts Chicago: Day 2

July 21, 2011 | Amy's Friends, Chicago Street Fashion, Chicago Street Style, Corporate Collaborations, Detail Shots, Individuals, Lincoln Park, Loop, Streetstyle

Willis Tower in the background

Despite the 100+ degree temperature outside today, I ventured out with my new Oliver Peoples Limited-Edition Chicago sunglasses for an adventure around the city. Although I had planned on making it to three landmarks, I was only able to manage two due to an imminent heat stroke (not really, but kind of). Walking across Grant Park to Buckingham Fountain felt like hiking through a desert. When I finally reached the fountain it seemed like a mirage. I took one photo, which I’d love to share with you below, that really captured how I felt at that moment in time. I had a lot of fun playing with my new Canon EOS 1-D. Even though it’s digital it feels like a film camera. Of course I brought along my trusty Olympus PEN for extra clear shots, like the one above.

Buckingham Fountain felt like an oasis mirage

Playing with my Canon 1-D

Buckingham Fountain

After ambling hazily through the Martian-esque landscape of the stone courtyard surrounding the fountain I headed back to the Loop. I literally thought I was beginning to melt after spending 20 minutes at the fountain under the direct heat of a burning sun. I hopped in a cab and sat with my head on the opening of the divider as I tried desperately to catch the threads of cold air emanating from the vents. After some amusing small talk with the cabbie, I jumped out at LaSalle Street and Adams.

Staring up at the Willis Tower

My final stop (on what was originally a three-part journey) was the Willis Tower. Currently the tallest skyscraper in the United States, the Willis (Sears) Tower is the most iconic element of the Chicago skyline. I walked around the tower several times, deciding how best to set up my shot. Finally I spotted a red fire hydrant, whose prime location caddy-corner from the Tower was made more perfect by its textural appearance. The interplay between the cracking red paint and rust, with the sleek mirrored sunglasses was visually pleasing enough, but to have the iconic Willis Tower in the background was the icing on the cake.

I liked the textural contrast between the fire hydrant and the glasses

After almost dying in the heat (and spending a hot minute recuperating inside of the Argo Tea at Willis Tower with a chai bubble tea) I headed over to Lincoln Park for a mini-photo shoot with some of my blogger friends. All of them look simply ravishing in the Oliver Peoples Limited-Edition Chicago sunglasses. I have yet to find someone who can’t pull these bad boys off.