Trend – Red

Bold red colors are a predominant trend for Fall 2010. Red has been everywhere in Chicago this summer, and not only because the Blackhawks won the Stanley Cup. Chicagoans are bold people who gravitate towards bright colors. Perhaps it is the endless optimism of the city that works, whose most beloved team has not won a world championship in over 100 years. Whatever the case may be, Chicagoans are a fashionable bunch who always seem to be ahead of the curve.

See Vogue’s Indelible Ink photo essay in the August 2010 for Marie-Amelie Sauve’s interpretation of the red trend.