Glamorama 2010 – BOSS by Hugo Boss

Boss_Beginning
Screen at the Beginning
Boss_Opening
Screen Ascending
Jonas
Jonas
Luke
Luke
Boss_LadderBackground
BOSS Catwalk Structure
David P
David P

Although Glamorama spans four cities – Minneapolis, Chicago, Los Angeles and San Francisco – BOSS by Hugo Boss was only presented in Chicago. This was an extraordinary presentation from the clothing down to the structure and lighting. The show opened with the ascension of a giant BOSS logo up into the rafters, revealing the most incredible scaffolding stacked with male models. The show began with the models walking off of the platform and down onto the runway. Even my brother and fiance were completely blown away. The neon green lighting provided an intangible electricity, an energy that was highlighted as the models jauntily strutted down the catwalk. The clothing was sexy, the outfits well put together, and the styling impeccable.


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