Archive for April, 2011



Electric Forest Music Festival

Coachella is a fashion event with music, but Electric Forest (formerly Rothbury) is a MUSIC FESTIVAL set in the pine forest of upstate Michigan. Three nights of String Cheese Incident, Pretty Lights, Kaskade, Bassnectar, and EOTO are the highlights of the early line-up! Come melt your face off at the greatest Midwestern festival of the summer.

I went to Rothbury both years, in 2008 and 2009, and I can definitely say that this is the greatest music festival on the circuit. Unlike festivals in hot areas, say Tennessee or California, Northern Michigan pleasantly cools down at night – perfect for dancing until 4 a.m. in the morning.

Hope to see many of you Chicagoans make the trek into the woods!


EDIT: Additional Video of Rothbury’s Sherwood Forest (now Electric Forest)

And the cops who patrol the festival are super cool, as you can see below. Special thank you to the Michigan State Troopers who did a fantastic job the past two years keeping the public safe and ensuring a good time was had for all! The police and the festivalgoers have a healthy respect for each other, which is critical in making the event a success. At night, they stick glowsticks out of the top of their hats to make themselves easier to spot in case anyone needs help. They are really just there to make sure everyone is safe. The woods make this music festival truly magical, and even the cops send out positive vibes!

NYFW… Hedvig


There is something very mysterious about a beautiful woman who chooses to stay behind the lens rather than in front of it.